Some email marketing apps also provide you with a ‘spam score’ for any newsletters you create. It’s important to test your e-newsletters in a variety of email programs before sending, to ensure they will arrive safely in your subscribers’ inboxes. Tip: try adding a ‘call to action’ button on Facebook that links to the sign up page on your website.Ħ. Do this where possible, and where it’s not, provide a prominent link to a URL where people can join your list. Note how prominent the form is and how assertive the call-to-action is.ĭepending on the social media services you use, it’s often possible to add sign-up forms or buttons to your social profiles too. Example of an embeded sign-up form on Brian Dean’s popular ‘Backlinko’ SEO site. When adding forms to your site, don’t make them boring! Make sure they spell out the benefits of joining your mailing list - i.e., rather than using a bland ‘join my mailing list’ call-to-action, explain what sort of great newsletter content your site visitors can expect to receive upon subscription. Using popup boxes on a blog post to capture email addresses.īe careful with pop-ups on mobile devices however - Google can penalize sites that use pop up boxes in a way which negatively affects usability. This is your mailing list, which can now be uploaded to an email marketing app (I’ll discuss email marketing apps in more depth shortly). When you’ve finished your database preparation, you should have a spreadsheet that contains all your cleaned, segmented data in one place. Or you can keep things fairly simple - it will depend on the nature of your business and how targeted you ultimately need your mailouts to be.Įither way, the basic aim of the exercise is to get your data into shape, so that you are able to send the right message to the right person at the right time. How far you take this is up to you - you could, for example, segment your mailing list exhaustively, storing information about product purchases, sign-up dates, demographics etc. You should ensure that your email database is segmented as well as possible – this means putting a field (column) in your spreadsheet that you use to categorize people as leads, current customers, past customers and so on. (Tools like Excel or Google Sheets make it easy to do this - just create a new spreadsheet using either tool, and enter your email addresses into it). Regardless of where your email addresses live, it’s a good idea to digitize and consolidate all of them into one clean, well-organized database before you try to send newsletters to any of the contacts on them. Email addresses can end up in a variety of places - even physical locations.
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